AI Insights · Timothy · July 2021
Top 5 Fashion Games in Netherlands Q2 2021 Performance
Explore the performance of the top 5 fashion games on a unified platform in the Netherlands during Q2 2021, with insights on weekly downloads, revenue, and active users.
In the second quarter of 2021, the top 5 fashion games in the Netherlands demonstrated varied performance in terms of weekly downloads, revenue, and active users. Here’s a detailed look at how each game fared during this period, with data sourced from Sensor Tower.
Hair Challenge by Rollic Games saw a notable decline in weekly downloads, starting from a high of approximately 64.5K in mid-April to around 17K by the end of June. Weekly revenue peaked at $19 in the last two weeks of June. In terms of weekly active users, the game started strong with 103.6K at the end of April but saw a gradual decrease, closing the quarter at around 84.9K.
Bag to Fit from Voodoo experienced a surge in weekly downloads, peaking at about 69K in early June before dropping to 27.2K by the end of the month. The game’s weekly revenue increased steadily, reaching $43 in the final week of June. Weekly active users also saw a significant rise, peaking at 126.4K mid-June and then slightly declining to 97.3K by the end of the month.
Project Makeover by Magic Tavern, Inc. maintained a steady weekly revenue throughout the quarter, averaging around $22K and peaking at $24.4K in late June. Weekly downloads showed a downward trend, starting at 19.2K in late April and declining to 8.7K by the end of June. However, weekly active users remained relatively stable, fluctuating between 74.8K and 94.7K during the quarter.
High Heels!, another title from Rollic Games, had a high number of weekly downloads at the start of the quarter, with about 20.6K in late April, but saw a significant drop to 2.8K by the end of June. The game’s weekly revenue fluctuated, peaking at $74 in late April and then varying between $2 and $40 in subsequent weeks. Weekly active users also declined, from 102.7K at the beginning of April to 48.8K by the end of June.
Hair Dye! by Crazy Labs had an interesting performance in terms of weekly downloads. The game started with about 32.2K in early May, saw a decline, and then fluctuated, ending June with around 9.7K. Despite no reported revenue, the game maintained a steady number of weekly active users, peaking at 47.4K at the end of May and then stabilizing around 26.8K by the end of June.
These insights provide a snapshot of the fashion games market in the Netherlands during Q2 2021. For more detailed analytics and trends, visit Sensor Tower.
